Meet one of the judges for this year’s edition of our Spotlight Awards in the Advertising category. Toru Fujii, Senior Creative Director at ADK, Tokyo, kindly accepted to answer some of our questions about the awards and to talk a little more about what he is looking for in the entries.
Could you give us some insight into your background and your journey to becoming a Senior Creative Director at ADK Tokyo?
Toru Fujii: I’ve been working with ADK, one of the leading ad agencies in Japan, for over 19 years and as a senior creative director for the past nine years. I have been very fortunate that my career path has found such a solid hom
What made you want to be a judge on the panel?
Toru Fujii: I’ve been working with ADK, one of the leading ad agencies in Japan, for over 19 years and as a senior creative director for the past nine years. I have been very fortunate that my career path has found such a solid hom
What made you want to be a judge on the panel?
Toru Fujii: Of course, it is an honour to be a part of it, but more importantly it is a valuable opportunity to discover talents that our industry has never seen before, and open our eyes to new trends.
What are some of the trends that you see in Advertising imagery?
Toru Fujii: One of the trends that I’m seeing lately, is that effective advertising imagery can have the ability of making people think of our society at a glance, without a need for words.
What sort of images would you like to see in the competition?
Toru Fujii: I would love to see any images that show our humanity.
What are you looking for in a photographer?
Toru Fujii: I’m always seeking for someone who has the power to change my way of thinking.
How important are online platforms for finding new talent? What platforms do you use to scout new photographers?
Toru Fujii: Online platforms are good, but we have so many these days and that can be overwhelming. Honestly, I am currently using these awards to find new talent!
In what ways do you think Production Paradise Spotlight Awards could benefit photographers?
Toru Fujii: By winning the Spotlight Awards, it is the perfect way to advertise yourself and your work. This is only the second year, so I can only imagine the prestige will grow with time.